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   > Home > Past Auctions > December 2008 > Furniture And Artwork > Extremely Rare Robert Childress O/C Painting
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Extremely Rare Robert Childress O/C Painting

Robert Childress was born in 1915 in South Carolina, where he showed an early childhood interest and talent in art. He paid his way through Clemson University by going door to door and offering to paint families' coat of arms. After graduation, he worked for advertising agencies, and during World War II, he promoted agricultural and farming products through his illustrations. In 1949, Childress joined the Neeley Art Agency in New York City, where he created ads for Coca-Cola, Mobil, Frigidaire, Wonder Bread, Campbell's Soup, Buster Brown Shoes and many other companies. He was a good friend of Norman Rockwell's.
A decade later, the Scott Foresman Company was looking for an artist to update the Dick and Jane reading primers, which had been published since 1930, and tapped Childress for the job. As the exhibition reveals, Robert used his children and family pets as the subjects of his artwork for the series. The children often posed for him, photographs were taken, and then he drew pencil sketches that led to the finished art work.
Childress worked on the primers for 10 years, from 1958 to 1968, when the books were at the peak of their popularity. An estimated 80 percent of first-graders in the United States were using the primers to learn how to read with the "look, say" method. As time passed and new educational theories came into vogue, the primers became outdated, and the series was discontinued in 1970.





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